TikTok's creator monetization program pays eligible creators based on video views, engagement, and watch time, with the Creator Rewards Program replacing the earlier Creator Fund for longer and higher-quality content.
TikTok is a primary discovery channel for vertical drama audiences; earning rewards income from the platform while using it for audience development improves the economics of social distribution.
Vertical drama clips and teasers distributed on TikTok can generate direct creator revenue through the rewards program while simultaneously driving discovery and platform subscriptions.
