** Instagram's Ads on Reels program places advertising adjacent to eligible Reels content and shares revenue with qualifying creators, extending Meta's advertising network to short-form vertical video.
** Adds a third social platform monetization channel alongside YouTube and TikTok, relevant for vertical creators with active Instagram audiences.
** Vertical drama clips and teasers on Instagram Reels can generate advertising revenue while building audience awareness; the portrait format aligns natively with Reels.